据估计，在未来几年内, 70 percent of all marketing spend will be in digital marketing.
准备好辅修数字营销. You’ll enter the workforce ready able to use the latest digital marketing technologies — and with the industry-recognized certifications to prove it.
Help a company or cause you care about reach its audience in the digital age. 你将学习市场营销的核心原则, 再加上数字世界特有的技能, 比如内容创作, 社交媒体营销, 网页设计, 分析, 搜索引擎优化和更多.
Your classes will translate directly to the requirements of marketing jobs — you’ll even take on projects like creating a 社交媒体营销 plan for a real-life client, and planning and running a paid search campaign for a company or nonprofit.
你的教授会很有经验, industry-recognized marketers who will help you connect with internships and employers in Austin, 经济蓬勃发展，科技蓬勃发展. And you’ll have the chance to earn certifications in employer-preferred marketing technologies like Hootsuite, HubSpot的入站, 谷歌广告, 谷歌分析, Marketo和Salesforce. 当你毕业时, you’ll have the practical experience to help any organization share its message and measure its impact.
学位要求
开设了数字营销和分析等课程, graduates with this minor enter the workforce able to understand and use the latest digital marketing technologies to create firm growth. Curricula emphasizes experiential learning and project-based assignments.
例如, students in the 市场营销 Research course perform data analysis using a statistical package, and students in the Social Media 市场营销 course create a 社交媒体营销 plan for a real-life client and become certified in a social media management tool.
必修课程:
- MKTG 2301 -市场营销原理
- 商业统计
- MKTG 3343 -市场研究
- MKTG 4342 -数字营销和分析
- MKTG 4344 -营销指标和分析
- MKTG 3335 -社会媒体营销
选修课(选修课1):
- MKTG 3332 -销售和关系管理
- MKTG 3333 -零售和电子商务原理
- MKTG 3336 -买方行为
- COMM 2305 -视觉通信
- COMM 2359 -视频制作和编辑
- engw2329 -文档设计
- JOUR 2314 – Interactive Media Production and Design (Photoshop)
- bdmm3344 -交互技术1
- BDMM 4330 -数字媒体与法律
总学时:21小时
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课堂外
Opportunities abound for students in the 数字营销 minor to engage with the Austin tech community, build connections with 市场营销 students and gain direct experience creating digital campaigns. These extracurricular activities help bolster their resumes and grow their networks. Students work to create social media plans for local companies, 他们计划, implement and measure a paid search campaign for a firm or non-profit of their choice.
学生组织
Both the Hilltop American 市场营销 Association and the Student 创业 Club encourage participation from all students at St. 365比分网电竞. 这些组织主办小组讨论, speaking engagements and networking events that help bridge the gap between student life and professional life.
国家会议
Students can also apply to attend national marketing conferences, 在哪里他们可以探索职业选择, 听取该领域专家的意见, attend presentations and meet students and professionals with similar interests. 2018年4月, eight students from the Hilltop American 市场营销 Association group attended the American 市场营销 Association’s 40th annual International Collegiate Conference in New Orleans.
每年夏天, 市场营销 EDGE hosts a Collegiate Summit in New York City for undergraduates to gain industry insights and discover data-driven and interactive marketing careers. 几个圣. 365比分网电竞 students apply and attend this conference, 通常还会得到学院提供的奖学金的支持.
杰出营销演讲系列
The 市场营销 and 创业 Department hosts a prominent marketing professional each fall and spring to share insights on a relevant topic in the field. 2018年秋季, 该部门将接待杰夫·米纳, 他是谷歌位于纽约的品牌实验室的品牌策略师, 参加关于“分散注意力时代的营销”的讨论,” along with a professional from the Direct Selling Education Foundation who will address “Mobilizing Your Sales Force for 社会正义.”
与教师见面
Our faculty bring digital marketing expertise and a wealth of industry experience to the classroom. They are passionate about connecting and cultivating lifelong learners, and many are involved with business communities and professional organizations that students can leverage as they pursue internships or full-time employment. Here is their take on what students can gain from adding a 数字营销 minor to their degree plan:
"We strive to provide relevant education in digital marketing that allows students to further their development by obtaining internships and jobs upon graduation."
– Dr. 黛布拉Zahay-Blatz, professor of 市场营销 and chair of the 市场营销 and 创业 Department
"The courses I teach focus on developing hands-on skills in terms of 网页设计 and the Adobe Creative Suite, as well as certifications in the latest customer relationship management tools."
– Dr. 朱莉詹姆斯他是市场营销学助理教授
"Our goal in 分析 is to help students understand the mathematical side of marketing, not only in terms of statistical applications and web 分析, 还有其他营销指标."
– Dr. 韦斯Pollitte他是市场营销学助理教授
“在我们的社交媒体营销课程上, we aim to provide students with hands-on knowledge of the major social media platforms to use in both personal branding and to help create strategies for both non-profit and profit-oriented firms."
– Dr. 莫妮卡·埃尔南德斯他是市场营销学副教授